Aug 6, 2018
Stu McClaren says “The longer
your runway the bigger the launch”.
That is what we are going to be
talking about here today. How we can use a long runway to grow your
launch list for your group coaching program.
I will say a few things now as a
disclaimer: This works best for proven funnels and launches. That
means if you do not have an existing system that works this is not
really going to get you the growth you are looking for.
want to create desire for your program. I call this seeding.
Essentially it requires you to have a branded program that you are
running over and over again and that you mention even outside of
the launch. Prior to the launch you can start to more intentionally
seed it sharing results of what other people who have been through
it have gotten, behind the scenes etc.
content leading up to your launch must be congruent. So if you have
a program on eating clean for example. You will create content
leading up to the launch that explains why eating clean would be
helpful, how it’s actually pretty easy to do, why it’s the best way
to lose weight. When your launch trigger comes out you already have
the background knowledge needed for them to know that opting in is
a must for them..furthermore the same triggers you use for the opt
in are congruent with buying so when the offer comes out they know
its a must for them too!
how this all has to be done really intentionally. It cannot be on a
whim. Whatever goes down on paper. Its really about being strategic
and sitting with the content that you will be publishing and how it
will create desire for your program.
- Multiple touch points: What I have done for
launch runways before that have worked the best is having multiple
touch points throughout the launch: so it could be a blog post, a
pre-launch freebie, videos, live videos, podcast in combination. No
one is consuming EVERYTHING you put out there so having multiple
touch points is the key to getting the message across. Also some
people gravitate towards specific types of content.
I would love to invite you to do
a launch intensive with me to iron out what your pre-launch would
look like. And as I mentioned, if you do not yet have a funnel or
launch that has worked for you but you still listened all the way
to the end I want you to get to work on creating your proven
funnel. To create a system that works off the charts (meaning
multiple 5-figure launches) you have to tweak and improve your
launch system until it does perform as well as you want. That's
exactly how I have done it. I did not wake up one day and have it
all figured out. It took mastery over my own sales system. I would
love to coach you around doing that for your own business. Let’s
hop on a call to see what working together could look like go to
impactdrivenentrepreneur.com/strategy to apply for a complimentary