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The Impact Driven Entrepreneur

Welcome to the Impact Driven Entrepreneur the podcast that helps you expand your reach and convert that reach into clients so you can lead your tribe with confidence and create change in the world while living the life you desire. And now your host Certified Business Coach and Consultant Mariana Ruiz.
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Now displaying: 2017
Oct 23, 2017

See full show notes at http://impactdrivenentrepreneur.com/do-you-feel-like-the-market-you-are-in-is-saturated

I noticed that I went into a time where I thought the market was saturated and I noticed many of my clients were doing the same thing. But what I realized is that the market is not actually saturated. In this episode, I walk you through the process I went through to realize that the market is not actually saturated to help you do the same.

In this episode, I talk about:

  • How our thoughts are different from what is actually happening.
  • How social media algorithms work and why this is keeping you thinking that the market is saturated.
  • Why choosing your competitors does not mean your potential clients won’t choose you.
  • Finding your uniqueness so that you stand out.
  • This week’s challenge: get out of your current circle

Resources mentioned:

Oct 16, 2017

See full show notes at http://impactdrivenentrepreneur.com/finding-flow-business/

Flow is a word a lot of people seem to be using nowadays. But what does flow actually mean? This episode will be primarily referring to Dr. Mihaly Csikszentmihalyi’s research, which perfectly describes flow.

In this episode, we will be chatting about:

  •         How to find flow in your business
  •         What flow means as per Dr. Mihaly Csikszentmihalyi’s research
  •         Why finding flow is needed in your business
  •         How to get in a flow state, upping your challenge and skill level

Mariana said:
“When you focus on improving the skill, you automatically will start to get closer to arousal and flow, and even control.”


“You want to have a little bit of a challenge because having the challenge encourages you to continue to go forward and does a lot of flow states.”


“It’s really important that we start to feel more fulfilled in our work and in our business so that we can continue to help others and touch others through our message.”

Private Coaching With Mariana

Ready to increase your income and impact?

That is exactly what Mariana helps her clients to do.

Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Oct 9, 2017

See full show notes at http://impactdrivenentrepreneur.com/you-are-worthy/

Worthiness. What does it mean to you? Why do we need to talk about it? One word could bring a lot of change in your business.

What you will have a better understanding of in this episode:

  • How “charging your worth” actually hinders and stops people from getting the results they wanted.
  • Step one to owning your worth: understanding everyone is 100% equal.
  • Step two: detaching money as a definition of worth.
  • How to set up a price point: the audience you serve and the value you are providing and how much of a difference it creates them.
  • Step three: reconnecting with your true self, detaching from the physical roles you are playing, and seeking help.
  • Step four: freeing yourself from comparisonitis.  

Resources mentioned:

 

Mariana said:

“If you think we are all equal, then you are equally worthy.”

“If you are finding it hard to see your worth or see your role in the world beyond the things you’re doing every day, then it might be time to dig a little deeper into the soul, spiritual side of things.”

“The desires you want are only your desires because they are truly your path.”

Oct 2, 2017

See full show notes at http://impactdrivenentrepreneur.com/get-results-quicker-business/

In this episode, I talk about:

  • Focusing on growing real connections and how it is important in getting quicker results
  • How focusing on mindset will transform your results
  • How to focus on the revenue in a way that impacts your business and those you serve
  • What my biz bootcamp clients do to get results guaranteed in 10 weeks or less and how you can apply these things right now.

Resources mentioned:

 

Mariana said:

“The more you grow your audience, the more you cultivate these relationships, the quicker it is for you to get results.”

“Change your mindset. I want you to believe in yourself, I want you to believe in yourself as much as you believe in your clients.”

“If you’re here and you’re still going, there’s a part of you that truly believes that this is really possible for you.”

 

Private Coaching With Mariana

Ready to increase your income and impact?

That is exactly what Mariana helps her clients to do.

Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Sep 25, 2017

Dr. Lizette, or as she calls herself, The Queen of Psychology, is also a client-attraction specialist, behavioral scientist, Psychology professor, and consultant. She helps ambitious women to set up with confidence in their zone of genius and create an in-demand brand, and attract clients using proven psychological strategies. To learn more about Dr. Lizette, go to http://drlizette.com.

Get the full show notes at https://impactdrivenentrepreneur.com/psychology-client-attraction-dr-lizette/ 

In this episode, Dr. Lizette and I talk about:

  •         The psychology of attracting clients
  •         How she ventured off into the entrepreneurial space
  •         Pain and gain and its  importance
  •         The three components of pain points
  •         How to manage being in authority while being vulnerable
  •         How she is coping with having a new baby and being a mom while doing business at the same time
  •         Business foundations and why you need them
  •         How to stand out from your area of expertise

 

How to connect with Dr. Lizette:

Resources mentioned:


Dr. Lizette says:

“They need to be able to feel like they can relate to the people either that you’ve helped or you as an individual who has gone through it, too. Otherwise, they may feel like they’re not going to be able to get helped by you.”   

“If you say yes to something, you’re automatically saying no to something else.”

“I’m not going to be remembered if I don’t stand for something. If I try to be everything for everyone, then I’m going to end up being nothing for no one.”

“Don’t try to be like everybody else. Be you, boo, that’s what I say.”

Private Coaching With Mariana

Ready to increase your income and impact?

That is exactly what Mariana helps her clients to do.

Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Sep 19, 2017

In this special episode, Amy Jackson and I are doing an on-air coaching session about running a challenge. Amy is a photography specialist who helps bloggers and entrepreneurs achieve high-quality photos for their online business.

Get the full show notes at http://impactdrivenentrepreneur.com/run-a-challenge-amy-jackson/

Here’s what we covered:

· Step by step process on how to run a challenge
· Three-step framework to follow in running a challenge or program
· How to improve your challenge and keeping people engaged
· Looking at the numbers: conversion rates
· Understanding pain points and knowing your ideal client
· How to promote your challenge
· How Facebook ads work

How to connect with Amy Jackson:

· Learn Blog Photography Private Members Club Facebook Group (https://www.facebook.com/groups/LearnBlogPhotographyPrivateClub)
· Learn Blog Photography (https://www.learnblogphotography.com/)
· Learn Blog Photography on Pinterest (https://www.pinterest.com/learnblogphotog/)

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Sep 13, 2017

Do you feel stuck in a rut with your content creation? Whether you’re uninspired, having so many fresh ideas running in your head, or wanting perfection, you would want to listen to today’s episode.

Get the full show notes at http://impactdrivenentrepreneur.com/content-creation-funk/

In this episode, I talk about:
· Creating a content plan that works for you- not too rigid and doesn't require you to be "inspired" every day.
· What decision Fatigue is and why it matters in your content creation.
· How focusing on serving can change your business.
· Why it's okay to feel like a broken record and if you aren't feeling like a broken record your people might not truly understand what your business is all about.
· How to repurpose content the smart way.
· Using data to drive decisions that improve your content.

Resources mentioned:
· Content Idea Jogger (http://impactdrivenentrepreneur.com/ideajogger/)
· The Consistently Visible Solution (http://marianacruiz.com/consistentlyvisible)

Private Coaching With Mariana

Ready to increase your income and impact?

That is exactly what Mariana helps her clients to do.

Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Sep 4, 2017

Amy Walsh is a visual storytelling specialist, a creative coach, and a branding wizard. She helps change-making entrepreneurs stand out in their markets, create images that are aligned with their genius and their values, and influence culture. To know more about The Bureau of Tactical Imagination and work with Amy Walsh, visit her website at http://amywalsh.net/.

Get the full show notes at http://impactdrivenentrepreneur.com/stand-online-part-3-unleashing-creative-genius-amy-walsh/


In this episode, Amy Walsh and I talk about:

· How she got started in business
· How to visually tell the story of your brand
· Amy Walsh’s tips on visual storytelling
· How to unleash your inner genius


How to connect with Amy Walsh:

· Amy Walsh (http://amywalsh.net/)
· Tactical Imagination Club Facebook Group (https://www.facebook.com/groups/1710397315878725/)


Resources mentioned:

· Canva (https://www.canva.com/)
· MASTER the ART of VISUAL STORYTELLING at the Tactical Imagination Club Facebook Group (https://www.facebook.com/groups/1710397315878725/)
· 24 Creative Process Prompts (http://amywalsh.net/)
· Lacey Craig: Lit Up and Loaded Entrepreneur (http://www.alituplife.com/blog/)

Amy says:

“Every business builder, every business owner is a cultural agent. We’re all actively contributing to and shaping the cultures around us.”

“We are cultural and creative beings living in a very visual, cultural landscape; and there’s so much there that we can access once we have a few tools and some confidence to access it.”

“Every single human being, including you, is limitlessly creative.”

Private Coaching With Mariana

Ready to increase your income and impact?

That is exactly what Mariana helps her clients to do.

Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Aug 29, 2017

This is part two of a three part series to help you stand out online all around branding essentials.

In this episode, I talk with Kate Remmer who is a branding and design alchemist about the branding essentials you need to stand out online. She helps passionate entrepreneurs connect to their audience through authentic branding and powerful web design. Bring your business to life by logging on to www.studioktr.co.uk. Kate is also responsible for designing my website and rebrand and has helped me immensely so I wanted to share her wisdom with you!

Get the full show notes at http://impactdrivenentrepreneur.com/how-to-stand-out-online-part-2-branding-essentials/

In this episode, Kate Remmer and I talk about:

· How Kate got started in branding and design
· How to shift your brand gracefully as you evolve in your business
· How to find your core values and why they are important for your brand to stand out online
· The essentials you need for your brand to stand out online plus some juicy questions to help you get clarity on your secret sauce
· Kate Remmer’s recommended action steps for you to stand out online- even if it feels like a crowded marketplace

 

This is part 2 of a 3 part series designed to help you stand out online.

Be sure to subscribe on iTunes or Stitcher to get notified as soon as the next episode is released.

Did you miss episode 1 of the series? Go here to tune in and learn how to infuse who you are into how you show up in your content with copywriter Kate McCarthy.

How to connect with Kate Remmer:

· Kate at STUDIOKTR

Resources mentioned:

· Archetypes
· The Consistently Visible Solution

 

Private Coaching With Mariana

Ready to increase your income and impact?

That is exactly what Mariana helps her clients to do.

Go here to see if private coaching is right for you.

 

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Aug 21, 2017

Kate McCarthy is a copywriter and a brand voice mentor for creative entrepreneurs. Are you ready to really connect with your people?

Take the first step to work with Kate McCarthy by logging on to https://www.katekmccarthy.com/.

Get the full show notes at http://impactdrivenentrepreneur.com/how-to-stand-out-online-part-1/

In this episode, Kate McCarthy and I talk about:


· Her journey into entrepreneurship
· Sleek versus authentic copywriting
· Finding your true self or merging different aspects of your personality
· The game changer for authenticity
· Reaching more people and making bigger impact

How to connect with Kate McCarthy:
· Kate McCarthy Instagram (https://www.instagram.com/katekmccarthy/)
· Kate K. McCarthy (https://www.katekmccarthy.com/)
· Kate McCarthy Facebook (https://www.facebook.com/katekmccarthy)
· Kate McCarthy Pinterest (https://www.pinterest.com/katekmccarthy/)
· Kate McCarthy Twitter (https://twitter.com/katekmccarthy)

Resources mentioned:
· Kathleen Shannon (http://www.braidcreative.com/)
· The Impact Driven Entrepreneur 06 On Air Coaching Session: How to Create Your Packages with JackieMedeiros (http://marianacruiz.libsyn.com/06-on-air-coaching-session-how-to-create-your-packages-with-jackie-medeiros)
· Brene Brown (http://brenebrown.com/)
· Seth Godin (http://www.sethgodin.com/sg/)
· Kate K. McCarthy Resource Library (https://www.katekmccarthy.com/signup-for-access)
· Unedited: Your Guide to Effortless and Authentic Content (http://www.katekmccarthy.com/unedited)

Private Coaching With Mariana

Want to create more freedom in your business and life?

Through private coaching, my clients have been able to turn a profit in their business so that they can support their families.

This has allowed them to make an impact while doing what they love and have the freedom to spend as much or as little time with their kids as they want.

Click on this link to see if private coaching is right for you.

Aug 14, 2017

In this episode, whether you’re aiming for your first one thousand dollars or you just want an income boost, you will learn the details on how to achieve it. 

Get the full show notes at http://impactdrivenentrepreneur.com/step-step-make-next-1000-without-pushy/

I will share some secrets on:

The Mindset Piece

  •         Being coachable
  •         Believing in yourself
  •         Reframing failure
  •        Looking at data, not feeling

Strategy

  •         Research
  •         Look at the data
  •         Creating the offer
  •         Pricing your offer

 

Resources mentioned:

(http://marianacruiz.libsyn.com/09-how-to-start-and-grow-a-podcast-with-lauren-jean)

 

Mariana said:

"Are you willing, ready, and able to make a change today? Because in order for things to change, you have to be willing to change things in your life."

"Whatever you believe is ultimately what will happen."

“I want you to use your feelings, your intuition, your gut, all of that. But I want you to use it in the beginning, because there’s a huge difference between feeling the feeling of intuition and the feeling of fear.”

Private Coaching With Mariana

Ready to increase your income and impact?

That is exactly what Mariana helps her clients to do.

Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Aug 7, 2017

Pachi McLeod is a business coach and strategist for coaches and service-based entrepreneurs. She helps multi-passionate and high-achieving people who want to make a big impact in the world. Go to http://www.pachimcleod.com/ and make your first 5K or 10K month possible.

Get the full show notes at http://impactdrivenentrepreneur.com/make-first-10k-month-pachi-mcleod/

In this episode, Pachi McLeod and I talk about:

  •         How she had her first 10K month
  •         How she got started in the business
  •         Five-step process to getting booked
  •         Action step to start achieving the 10K month

How to connect with Pachi McLeod:

Resources mentioned:

Pachi said:

“A business is not just a place to make money, but it’s really a platform to live out our calling and to reach the people we’re here to serve.”

“It’s more than just about the money. It’s more about proving that your business model works.”

“People that charge so much higher than where they feel confident charging, a lot of the time get stuck.”

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jul 28, 2017

Denise Duffield-Thomas is a motivational speaker, entrepreneur, author, and money mindset mentor. She helps women overcome money blocks and create outrageous success. Want to work with Denise and take control over your finances? Go to www.luckybitch.com to know how.

Get the full show notes at http://impactdrivenentrepreneur.com/receive-money-denise-duffield-thomas/

In this episode, Denise and I talk about:

  • Money mindset
  • Struggles of an impact-driven entrepreneur
  • How Denise got started with teaching and empowering women about money
  • How to deal with mindset blocks
  • How Denise came up with the name “Lucky Bitch” and what it really means
  • How to receive passive income

Resources mentioned:

 

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jul 25, 2017

Lauren Jean is a self-development and podcast coach. In this episode, let her walk you through her story and how her journey started. Find out more about her by visiting www.thelaurenjean.com.

Get the full show notes at http://impactdrivenentrepreneur.com/start-grow-podcast-lauren-jean/

Here’s what we covered:

• How to structure your offers in your business
• How to get high-end clients
• How to get on podcast as an interviewee
• How to start a podcast of your own
• How to get people on your show

How to connect with Lauren Jean:

• The Lauren Jean (http://thelaurenjean.com/)
• Passion to Pod Facebook Page (https://www.facebook.com/passiontopod/)

Resources mentioned:

• Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
• Passion To Pod (http://thelaurenjean.com/passion-to-pod/)
• VIP (Very Important Podcaster) Day (http://thelaurenjean.com/work-with-me/vip-very-important-podcaster-day/)

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jul 17, 2017

On this episode of The Daily Impact, I talk about the single most important concept to help you grow.

Get the full show notes at http://impactdrivenentrepreneur.com/determine-your-success/


What’s more in this episode:

• Are you coachable?
• Is there a difference between knowing and doing?
• How willing are you to change?
• How open are you to receiving feedback?
• The difference between people inside and outside the 6-figure circle
• Are you willing to learn?


Resources mentioned:

• The Impact Driven Entrepreneurs Facebook Group (http://bit.ly/impactdrivenentrepreneurs)
• Business By Design by James Wedmore
• James Wedmore (http://www.jameswedmoretraining.com/)
• Tiffany Lee Bymaster (http://coachglitter.com/)
• Zach Spuckler (http://www.heartsoulhustle.com/about/)

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jul 10, 2017

Kristy Ware is a Core Confidence Specialist, strength trainer, and nutrition coach; she works with stressed-out moms and helps them regain their fitness and fabulousness. Flora Ware is an Empowerment Coach and Goddess Guide supporting women with mindset and magic. Together, they are Strength and Soul Wellness, coaching and inspiring women to love their body and nurture their soul. For inspiration, motivation, guidance, and tools go to http://strengthandsoulwellness.com/ and sign up today.

Get the full show notes at http://impactdrivenentrepreneur.com/build-profitable-business/

In this episode, Kristy, Flora and I talk about:

• How they conceptualized, built, and started their business
• The importance of soul and mindset to their business and clients
• What strategies they used to propel their business
• Their son and how they juggle parenthood and business
• How Kristy warmed up to using online marketing
• Tips for new entrepreneur moms
• Advice for moms who want to reach next-level success for their business

How to connect with Kristy and Flora Ware: • Strength & Soul Wellness (http://strengthandsoulwellness.com/)
• Strength & Soul Wellness Facebook Page (https://www.facebook.com/strengthandsoulwellness/)
• Strength & Soul Wellness Instagram (https://www.instagram.com/strengthandsoulwellness/)
• Strength & Soul Wellness Pinterest (https://www.pinterest.com/SnSWellness/)
• Healthy Habits for Life Facebook Group (https://www.facebook.com/groups/strengthsoulwellnesshealthyhabits/)

Resources mentioned:

• Marie Forleo (https://www.marieforleo.com/)
• S1E5 Stepping Into The CEO Role (http://marianacruiz.com/S1E5/)
• The Big Leap by Gay Hendricks
• Healthy Habits for Life Free 5-day Program
• Amy Porterfield (http://www.amyporterfield.com/)

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jul 3, 2017

In today’s episode, I’m doing an on-air coaching and consulting session with Jackie Medeiros.

Get the full show notes at http://impactdrivenentrepreneur.com/jackie-medeiros/

Here’s what we covered:

  • How to name your business
  • How to structure your programs and packages
  • How to make difficult decisions in your business
  • Pricing your programs and packages
  • How to get the right price point for your business

Resources mentioned:

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jun 26, 2017

In this episode, I talk about how the difference between Coaching, Training, consulting, mentoring and counseling.

Get the full show notes at http://impactdrivenentrepreneur.com/coaching-training-consulting-mentoring-difference/

Here is what we covered:

  • The pros and cons of each
  • When to get which type of support in your life and business
  • Why the title you use for your services matters and how to make it clear to your prospective customers
  • If you had a subpar experience with a service it is not your fault

Plus this new super cool feature on Facebook-Facebook Audio...How to use it and why I am loving it!

Resources Mentioned:

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jun 19, 2017

Grab your decision matrix here: marianacruiz.com/decide

Elna Cain is known for growing her following using Pinterest. But aside from being incredible with Pinterest, she is also a copywriter, blogger, and freelance writer. To work with Elna Cain, go to https://elnacain.com/.

Get the full show notes at http://impactdrivenentrepreneur.com/how-to-use-pinterest-for-business-growth/

In this episode, Elna Cain and I talk about:

  • Her story and how she got started in online business
  • Blogging and growing traffic
  • Steps in using Pinterest as online marketing tool
  • Pinterest and time-sensitive blog promotions
  • What Pin images are
  • What Group Boards are
  • Tailwind for Pinterest marketing
  • Using Board Booster and its Looping function
  • Getting followers on Pinterest

How to connect with Elna Cain:

Resources mentioned:

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Jun 12, 2017

In this episode of The Impact Driven Entrepreneur I talk with Gabrielle Bogan about how to schedule your day in alignment with your values.

Get the full show notes at http://impactdrivenentrepreneur.com/schedule-day-alignment-values/

Here is a little bit about what we covered:

  1. The first and most crucial step to mastering your schedule
  2. Setting boundaries around your schedule so that you can do the things that you want to do.
  3. Juggling #allthethings and how to avoid the overwhelm

Connect with Gabrielle at https://gabbybogan.com

Resources Mentioned:

Related Posts:

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

 

Jun 5, 2017

In this episode, I talk with Staci Gustiuc about getting started. She is amazing at helping you see the baby steps and realizing your dreams.

Here is the download mentioned "The First 10 Steps to Starting Your Profitable Online Business"

Get the full show notes at http://impactdrivenentrepreneur.com/stuck-to-started/

This is what we covered:

  • Overcoming societal pressures to continue to learn more to be "ready"
  • How to decide what to invest in when you are starting
  • What to really focus on as you are getting started that will amplify your results
  • Why implementing the right things for your phase of business is critical to your success and saves you a lot of time and money.

You can find Staci at bigdreamsandbighearts.com or on Facebook where she does daily Facebook lives to motivate, empowers and inspires you to go after your big dreams using baby steps so you can really enjoy the process.

Download "The First 10 Steps to Starting Your Profitable Online Business" to save yourself  hours of wasted time and energy focusing on things that are not essential while doing the really important stuff that will grow your business.

If you liked this post you might also like:

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

 

May 29, 2017

Get the full show notes at http://impactdrivenentrepreneur.com/how-to-monetize-your-content/

There are so many ways that you can monetize and this can be overwhelming to entrepreneurs. This post was inspired by Sarah in the private Facebook Community Entrepreneurial Moms who was working on researching the various ways she could monetize her blog and wanted the one that would make her the most money.

I will be talking about the Thrive Business Model Training that I did with my private coaching clients last December. This never before released private training is your for free just click here.

Why Choose only one way to monetize?

When I started my business I tried a few ways to monetize and what took off for me was 1:1 coaching. It made sense to me because I have a background in psychology and nursing and I loved the 1:1 relationships that my previous career allowed me to create, I also learned some very helpful counseling skills in that line of work.

After only a few months, my coaching practice began to get overly full and I wanted to continue to increase my income and also I wanted to decrease my work hours. So I added passive income streams into my business through courses after this interview that I did with Laura Brandenburg it allowed for me to think creatively about what I might be able to offer that would be helpful to people who were not my 1:1 clients.

One of the biggest lessons was that what will be very valuable to somebody else is probably something you already use and you likely use it every day. This single phrase she said allowed me to think creatively at what I was trying to offer as a course. I had tried to sell other courses but they were these big huge courses that were not very practical. This allowed me to see that the consistently visible system that I used with every single one of my 1:1 clients is what I would turn into a course.

This new way of looking at course creation coupled with a strong launch plan that I learned from my mentor James Wedmore, allowed me to create a passive income course that was selling one per day passively for about a month and start to really create passive income in my business.

An Insurance Policy Your Income

When you build out multiple streams of income if one of these income streams breaks or somehow decreases you can fall back on the others. When I was focused only on coaching and I felt overwhelmed and burnt out- like I didn't have another option. This put a lot of pressure on me to sell my 1:1 packages making sales even harder than it needed to be.

I have also seen this with almost every mom I have ever coached, there comes a point where your mind starts to sabotage your efforts to get clients because you simply know you don't have that much bandwidth to support another person.

Think About Repeat Customers

Having multiple ways that you serve somebody will allow you to get repeat customers and some of those people will buy multiple products from you multiple programs.

Example: You offer a course, an affiliate product, and private coaching.

Someone might start off with you purchasing the course, the see your affiliate promotion and get that too because it will help them to do the thing your course taught. After a few months. they think "Wow that course was awesome I wonder what it would be like to work with her privately" and then they buy your private coaching.

When you go through this thrive model that I put together for you, it becomes a natural progression to get repeat customers and it also warms them up to you.

It's so much like dating you don't meet someone at a bar one day and ask if they want to get married to you. That would be creepy right?

This is how a lot of people are structuring their business. They're like I don't know you but do you want to buy my $7000 thing?

That is what I did in the beginning of my business and my sales cycle was much longer. Meaning it would take someone following me for a longer period of time before they would buy anything from me since my offers were higher priced. However, when I started to have smaller offers, it allowed for me to build a list of buyers.

Build them one at a time

Focus on building one of the streams of income at a time. You would not build 3 rungs on a bridge and then stop and start a new bridge if you wanted to get to the other side? The same is true in your business. For you to get to your financial goals, you will have to build one rung at a time until you have a somewhat steady bridge that can hold itself there while you go build another one.

There is another inherent problem when you take on too many income streams at one time as you are in the building phase. The concept of mastery. As you build out one income stream you will have to go back and tweak things so that it's working really well for you. You will want to make revisions and make that income stream really strong so that it's a sturdy bridge. If you have your hands in too many bridges you won't have the bandwidth to get that bridge as sturdy as possible.

I talk more about what type of timeline you can use as you build out your income streams in the Thrive Business Model Training that I did with my private coaching clients, which you can download for free.

Focus On The Research

Market research that is! If you want to avoid wasting hours and money do the research first.

This was my biggest mistake when I was starting out and why I love to harp on it because when I was a health coach, I built a couple of courses that flopped based on my own ideas and not on actually what people wanted...wasting time and money. So after those lessons, I never build anything until I have validated it (meaning sold a certain number).

It's easy to get caught up in the deliverables like will I create a course, membership site, maybe an e-book. But that is not what your people want. They want their problem solved.

The only person that can really tell you what they want is your audience (your potential customers). Don't make any executive decisions based on anyone someone else's results or based on anything anyone else has done in their business. Your audience is ultimately who will buy from you so they decide what problem you can solve for them and what they are willing to pay to have you solve it.

"When we step away from what everyone else is doing and focus on the impact we can make with our audience it allows us to make the impact and income we desire."

To recap we had a question come in through the Entrepreneurial Moms Group about how to best to monetize your business and my response was basically why choose only one? You can build multiple streams of income in your business and there are a few benefits to this such as getting repeat customers and creating an insurance policy on your income. I also talked about the fact that you want to build multiple streams of income but you build them out one at a time so that you can build the strongest bridge possible.

Throughout this post, I mentioned the Thrive Business Model, which is a training that I did with my private coaching clients as they planned for 2017. I want to share this training with you for free to download it click here.

Related Content :

 

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

May 24, 2017

In this episode, I share with you a little plot twist and what is coming up next on the show. We are leveling up and stepping out of our comfort zones!

1) What I learned at a recent live event that changed my business

2) How staying true to yourself and what you love has helped me in my journey

3) Exciting updates that will be coming up and why I decided to make them so that you can see if it's time to evaluate things in your business.

Check out the full show notes here: http://impactdrivenentrepreneur.com/plot-twist-coming-next/

 

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Apr 3, 2017

For the full show notes go to http://impactdrivenentrepreneur.com/s2e12/

In this episode, I talk about this season’s highlights and takeaways as we put it to a close.

Here is what we covered:
• A recap and highlight of this season’s previous episodes
• A throwback on the first season and what results that season can bring to you
• What to expect in season 3

Resources mentioned:
• S1E4 Generating Passive Income with Laura Brandenburg (http://marianacruiz.com/s1e4/)
• Master Your Message In 10 Minutes A Day (http://marianacruiz.com/message)

Season 2 Episodes 1-11 (with links)

01 Comparisonitis: The Fatal Mistake In Your Business And How to Combat It
02 Designing Your Life Around Your Priorities with Jessica Ely
03 6-Figure Sales Secrets with Gretchen Mall
04 Manifesting Clients
05 How Sara Speicher Created A 3 Month Paid Maternity Leave In Her Business
06 Learning To Trust Yourself With Aegean Thompson
07 2 Crucial Elements To Your Success
08 How To Live An Unconventional Life With Jennifer Manyard
09 Time Management Secrets For Success With Stacy Moscotti
10 How to Manage Money in Your Business
11 Collaboration Instead of Competition with Kathleen Kobel

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

Mar 27, 2017

Kathleen Kobel is a business monetization strategist who helps mom entrepreneurs monetize their businesses and their skills online. Go to www.smartbusinessmom.com to start building your empire from home today.

For the full show notes go to http://impactdrivenentrepreneur.com/s2e11/

In this episode, Kathleen Kobel and I talk about: • What she does and how she got started in the online business
• How monetization works for online businesses
• What success means to her
• What she wished she knew sooner
• What she does to stay on top of her game

How to connect with Kathleen Kobel:

• Smart Business Mom (http://www.smartbusinessmom.com/)
• LinkedIn: Kathleen Eberhardt Kobel (https://www.linkedin.com/in/kathleen-eberhardt-kobel-6a1b97b0)
• Facebook: @smartbusinessmom (https://www.facebook.com/smartbusinessmom/)
• Twitter: @KathleenKobel (https://twitter.com/kathleenkobel)

Resources mentioned:

• Smart Business Mom Start Up School (http://smart-business-mom.thinkific.com/courses/start-up-school)
• S1E5 Stepping Into The CEO Role (http://marianacruiz.com/s1e5/)
• 31 Ways to Make More Money Online with your Business Website or Blog (http://www.smartbusinessmom.com/31ways)

Private Coaching With Mariana

Ready to increase your income and impact?
That is exactly what Mariana helps her clients to do.
Go here to see if private coaching is right for you.

Check out other resources on the website: ImpactDrivenEntrepreneur.com

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