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The Impact Driven Entrepreneur

Welcome to the Impact Driven Entrepreneur the podcast that helps you expand your reach and convert that reach into clients so you can lead your tribe with confidence and create change in the world while living the life you desire. And now your host Certified Business Coach and Consultant Mariana Ruiz.
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Now displaying: 2017
Jun 26, 2017

 

In this episode, I talk about how the difference between Coaching, Training, consulting, mentoring and counseling.

Here is what we covered:

  • The pros and cons of each
  • When to get which type of support in your life and business
  • Why the title you use for your services matters and how to make it clear to your prospective customers
  • If you had a subpar experience with a service it is not your fault

Plus this new super cool feature on Facebook-Facebook Audio...How to use it and why I am loving it!

Resources Mentioned: Decision Matrix- marianacruiz.com/decide

Want to create a business that is profitable and makes an impact? Click here to see if private coaching is right for you.

Jun 19, 2017

Grab your decision matrix here: marianacruiz.com/decide

In this episode of The Impact Driven Entrepreneur, I talk with Elna Cain about how to use Pinterest for business growth. 

Here is what we covered:

How to create boards that inspire your ideal clients and get them to your website. 
How to auto posts on Pinterest so that you can create the time freedom that you desire. 
How to increase your Blog traffic from Pinterest. 
Resources Mentioned:

https://pinterest.com/elna4
https://twinsmommy.com
https://www.facebook.com/groups/momtomompreneur/
Decision Matrix: MarianaCRuiz.com/decide
Related Posts

5 Pinterest Marketing Growth Hacks For Every Business

Working With Mariana

Want to create more freedom in your business and life?

Through private coaching, my clients have been able to increase their profit so that they can increase their impact and create the lives that they desire.

Click here to see if private coaching is right for you.

Jun 12, 2017

In this episode of The Impact Driven Entrepreneur I talk with Gabrielle Bogan about how to schedule your day in alignment with your values.

Here is a little bit about what we covered:

  1. The first and most crucial step to mastering your schedule
  2. Setting boundaries around your schedule so that you can do the things that you want to do.
  3. Juggling #allthethings and how to avoid the overwhelm

Connect with Gabrielle at https://gabbybogan.com

Resources Mentioned: Increase your profits with Mariana's Time Management System.

Related Posts:

Time Management Secrets For Success With Stacy Moscotti

How to live an unconventional life with Jennifer Manyard

Designing Your Life Around Your Priorities with Jessica Eley

 

Jun 5, 2017

In this episode, I talk with Staci Gustiuc about getting started. She is amazing at helping you see the baby steps and realizing your dreams.

Here is the download mentioned "The First 10 Steps to Starting Your Profitable Online Business"

This is what we covered:

  • Overcoming societal pressures to continue to learn more to be "ready"
  • How to decide what to invest in when you are starting
  • What to really focus on as you are getting started that will amplify your results
  • Why implementing the right things for your phase of business is critical to your success and saves you a lot of time and money.

You can find Staci at bigdreamsandbighearts.com or on Facebook where she does daily Facebook lives to motivate, empowers and inspires you to go after your big dreams using baby steps so you can really enjoy the process.

Download "The First 10 Steps to Starting Your Profitable Online Business" to save yourself  hours of wasted time and energy focusing on things that are not essential while doing the really important stuff that will grow your business.

If you liked this post you might also like:

Comparisonitis: The Fatal Mistake In Your Business And How To Avoid It

Designin Your Life Around Your Priorities With Jessica Eley

It does not have to be perfect, take the leap

What You Don't Need in Your Business (but think you do) to Make Money.

How To Start An Online Coaching Business

 

May 29, 2017

There are so many ways that you can monetize and this can be overwhelming to entrepreneurs. This post was inspired by Sarah in the private Facebook Community Entrepreneurial Moms who was working on researching the various ways she could monetize her blog and wanted the one that would make her the most money.

I will be talking about the Thrive Business Model Training that I did with my private coaching clients last December. This never before released private training is your for free just click here.

 

Why Choose only one way to monetize?

When I started my business I tried a few ways to monetize and what took off for me was 1:1 coaching. It made sense to me because I have a background in psychology and nursing and I loved the 1:1 relationships that my previous career allowed me to create, I also learned some very helpful counseling skills in that line of work.

After only a few months, my coaching practice began to get overly full and I wanted to continue to increase my income and also I wanted to decrease my work hours. So I added passive income streams into my business through courses after this interview that I did with Laura Brandenburg it allowed for me to think creatively about what I might be able to offer that would be helpful to people who were not my 1:1 clients.

One of the biggest lessons was that what will be very valuable to somebody else is probably something you already use and you likely use it every day. This single phrase she said allowed me to think creatively at what I was trying to offer as a course. I had tried to sell other courses but they were these big huge courses that were not very practical. This allowed me to see that the consistently visible system that I used with every single one of my 1:1 clients is what I would turn into a course.

This new way of looking at course creation coupled with a strong launch plan that I learned from my mentor James Wedmore, allowed me to create a passive income course that was selling one per day passively for about a month and start to really create passive income in my business.

An Insurance Policy Your Income

When you build out multiple streams of income if one of these income streams breaks or somehow decreases you can fall back on the others. When I was focused only on coaching and I felt overwhelmed and burnt out- like I didn't have another option. This put a lot of pressure on me to sell my 1:1 packages making sales even harder than it needed to be.

I have also seen this with almost every mom I have ever coached, there comes a point where your mind starts to sabotage your efforts to get clients because you simply know you don't have that much bandwidth to support another person.

Think About Repeat Customers

Having multiple ways that you serve somebody will allow you to get repeat customers and some of those people will buy multiple products from you multiple programs.

Example: You offer a course, an affiliate product, and private coaching.

Someone might start off with you purchasing the course, the see your affiliate promotion and get that too because it will help them to do the thing your course taught. After a few months. they think "Wow that course was awesome I wonder what it would be like to work with her privately" and then they buy your private coaching.

When you go through this thrive model that I put together for you, it becomes a natural progression to get repeat customers and it also warms them up to you.

It's so much like dating you don't meet someone at a bar one day and ask if they want to get married to you. That would be creepy right?

This is how a lot of people are structuring their business. They're like I don't know you but do you want to buy my $7000 thing?

That is what I did in the beginning of my business and my sales cycle was much longer. Meaning it would take someone following me for a longer period of time before they would buy anything from me since my offers were higher priced. However, when I started to have smaller offers, it allowed for me to build a list of buyers.

Build them one at a time

Focus on building one of the streams of income at a time. You would not build 3 rungs on a bridge and then stop and start a new bridge if you wanted to get to the other side? The same is true in your business. For you to get to your financial goals, you will have to build one rung at a time until you have a somewhat steady bridge that can hold itself there while you go build another one.

There is another inherent problem when you take on too many income streams at one time as you are in the building phase. The concept of mastery. As you build out one income stream you will have to go back and tweak things so that it's working really well for you. You will want to make revisions and make that income stream really strong so that it's a sturdy bridge. If you have your hands in too many bridges you won't have the bandwidth to get that bridge as sturdy as possible.

I talk more about what type of timeline you can use as you build out your income streams in the Thrive Business Model Training that I did with my private coaching clients, which you can download for free.

Focus On The Research

Market research that is! If you want to avoid wasting hours and money do the research first.

This was my biggest mistake when I was starting out and why I love to harp on it because when I was a health coach, I built a couple of courses that flopped based on my own ideas and not on actually what people wanted...wasting time and money. So after those lessons, I never build anything until I have validated it (meaning sold a certain number).

It's easy to get caught up in the deliverables like will I create a course, membership site, maybe an e-book. But that is not what your people want. They want their problem solved.

The only person that can really tell you what they want is your audience (your potential customers). Don't make any executive decisions based on anyone someone else's results or based on anything anyone else has done in their business. Your audience is ultimately who will buy from you so they decide what problem you can solve for them and what they are willing to pay to have you solve it.

"When we step away from what everyone else is doing and focus on the impact we can make with our audience it allows us to make the impact and income we desire."

To recap we had a question come in through the Entrepreneurial Moms Group about how to best to monetize your business and my response was basically why choose only one? You can build multiple streams of income in your business and there are a few benefits to this such as getting repeat customers and creating an insurance policy on your income. I also talked about the fact that you want to build multiple streams of income but you build them out one at a time so that you can build the strongest bridge possible.

Throughout this post, I mentioned the Thrive Business Model, which is a training that I did with my private coaching clients as they planned for 2017. I want to share this training with you for free to download it click here.

Related Content

How to conduct market research for business clarity and profitability

How will I know if my business idea will make money?

Why passive income can be good for your clients

3 Ways Coaches Can Generate Passive Income With Their Website

 

Private Coaching With Mariana

Want to create more freedom in your business and life?

Through private coaching, my clients have been able to turn a profit in their business so that they can support their families.

This has allowed them to make an impact while doing what they love and have the freedom to spend as much or as little time with their kids as they want.

Click on this link to see if private coaching is right for you.

May 24, 2017

In this episode, I share with you a little plot twist and what is coming up next on the show. We are leveling up and stepping out of our comfort zones!

1) What I learned at a recent live event that changed my business

2) How staying true to yourself and what you love has helped me in my journey

3) Exciting updates that will be coming up and why I decided to make them so that you can see if it's time to evaluate things in your business.

Check out the full show notes here: marianacruiz.com/plottwist

 

Apr 3, 2017

For the full show notes go to http://marianacruiz.com/s2e12

In this episode, I talk about this season’s highlights and takeaways as we put it to a close.

Here is what we covered:
• A recap and highlight of this season’s previous episodes
• A throwback on the first season and what results that season can bring to you
• What to expect in season 3

Resources mentioned:
• S1E4 Generating Passive Income with Laura Brandenburg (http://marianacruiz.com/s1e4/)
• Master Your Message In 10 Minutes A Day (http://marianacruiz.com/message)

Season 2 Episodes 1-11 (with links)

01 Comparisonitis: The Fatal Mistake In Your Business And How to Combat It
02 Designing Your Life Around Your Priorities with Jessica Ely
03 6-Figure Sales Secrets with Gretchen Mall
04 Manifesting Clients
05 How Sara Speicher Created A 3 Month Paid Maternity Leave In Her Business
06 Learning To Trust Yourself With Aegean Thompson
07 2 Crucial Elements To Your Success
08 How To Live An Unconventional Life With Jennifer Manyard
09 Time Management Secrets For Success With Stacy Moscotti
10 How to Manage Money in Your Business
11 Collaboration Instead of Competition with Kathleen Kobel

Mar 27, 2017

For the full show notes go to http://marianacruiz.com/s2e11

Kathleen Kobel is a business monetization strategist who helps mom entrepreneurs monetize their businesses and their skills online. Go to www.smartbusinessmom.com to start building your empire from home today.

In this episode, Kathleen Kobel and I talk about: • What she does and how she got started in the online business
• How monetization works for online businesses
• What success means to her
• What she wished she knew sooner
• What she does to stay on top of her game

How to connect with Kathleen Kobel: • Smart Business Mom (http://www.smartbusinessmom.com/)
• LinkedIn: Kathleen Eberhardt Kobel (https://www.linkedin.com/in/kathleen-eberhardt-kobel-6a1b97b0)
• Facebook: @smartbusinessmom (https://www.facebook.com/smartbusinessmom/)
• Twitter: @KathleenKobel (https://twitter.com/kathleenkobel)

Resources mentioned: • Smart Business Mom Start Up School (http://smart-business-mom.thinkific.com/courses/start-up-school)
• S1E5 Stepping Into The CEO Role (http://marianacruiz.com/s1e5/)
• 31 Ways to Make More Money Online with your Business Website or Blog (http://www.smartbusinessmom.com/31ways)

Mar 20, 2017

For the full show notes go to http://marianacruiz.com/s2e10

In this episode, I talk about an important topic: how to manage money in your business.

Here’s what you will learn:

• Four main tips on managing money in your business
     1. Separate personal finances from business finances
     2. Make sure you’re paying yourself
     3. Start saving for taxes
     4. Remember: money is just a number
• How to legally set up your business
• How much you should spend on different areas of your business
• How to change your relationship with money

Resources mentioned:

• Parent Entrepreneur Power Podcast Legal set up of your business http://www.parententrepreneursuccess.com/pep-109-nellie-akalp-returns-with-specific-small-business-advice-for-parent-entrepreneurs/
• Money mindset help (my biz bestie) Keri Gavin https://focusingontheheart.com
• S1E1 You Have The Power To Create Success with Mary Kathryn Johnson (http://marianacruiz.com/s1e1/)
• Entrepreneurial Moms Community (https://www.facebook.com/groups/WorkingSupermom/)

Mar 13, 2017

For the full show notes go to: http://marianacruiz.com/s2e09

Stacy Moscotti is a Philly-based entrepreneur who teaches single moms how to be victorious badasses and reach extraordinary levels of passion, success, and happiness in all areas of their lives. She recently launched her first online school called “Live Life Bravely With Stacy Moscotti.” Log on to www.stacymoscotti.com to discover more.

In this episode, Stacy Moscotti and I talk about:

• What she does and how she got started in entrepreneurship
• What she wished she knew when she was still struggling
• How being a mom has impacted her business and vice versa
• What success means to her
• Stacy’s tips for moms: how to work on their schedule

How to connect with Stacy Moscotti:

www.facebook.com/stacymoscottipage
www.pinterest.com/stacymoscotti
www.twitter.com/stacymoscotti
www.youtube.com/stacymoscotti
www.linkedin.com/in/stacymoscotti

Resources mentioned:

• Rich Dad, Poor Dad by Robert Kiyosaki
• The Landmark Forum (landmarkworldwide.com/the-landmark-forum)

To make sure you never miss an episode, 
Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

Mar 6, 2017

For the full show notes go to: http://marianacruiz.com/s2e08

Today, we have Jennifer Maynard on the show. Jennifer is a leadership and business coach serving entrepreneurs and executives who are ready to launch their unconventional life. She believes everyone can create the flexible life that they want with their career.
Here’s what we talked about:

• How she got started and what prompted her to go in the direction of coaching business
• The story behind their move to Costa Rica
• How being a mom has impacted her business and how it has played a huge part in their decision-making
• Jennifer’s definition of “unconventional”
• The lessons she has learned along her journey and how she views failures
• Her three tips on making your business stay sustainable

Resources mentioned: www.discovery-coaching.com
www.discovery-coaching.com/tools
Launch Your Unconventional Life Workbook (http://www.discovery-coaching.com/go-unconventional/)

To make sure you never miss an episode, 

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

Feb 27, 2017

Master Your Message Challenge (http://marianacruiz.com/message)

For the full show notes go to: http://marianacruiz.com/s2e07

In this episode, I share with you two crucial elements for your success.

Here’s what you will learn: • How to slow down on over-achieving
• How to build a following by giving yourself credit
• The first step to getting visible: how to master your message
• What the “Know, Like, and Trust Factor” is

The 3 Step Process To Getting Visible In Just 2 Hours A Week! (http://marianacruiz.com/visibilitywebinar)

To make sure you never miss an episode,

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

 

Feb 20, 2017

For the full show notes go to: http://marianacruiz.com/s2e06

I’m excited to introduce to you in this episode a former client, Aegean Thompson, a freedom business coach for mom entrepreneurs.
Aegean and I talked about:

• The inspiration behind her business and how motherhood propelled her into starting a business
• How being a mom impacted her business and how she manages her time between family, business and taking care of herself
• What success means to Aegean
• How she learned to realize her true passion and started listening to herself.
• What she wished she knew sooner in her business.
• How finding the right coach helped her to tune into herself.
• Her number one tip for anyone who wants to get to the next level of success in their business

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

Feb 13, 2017

For the full show notes go to: http://marianacruiz.com/s2e05

In this episode, I talk with Sara Speicher, a mom of two kids, best-selling author, business strategist, and performance mentor for high-achieving women entrepreneurs. She went from basketball to business, to motherhood, take a listen as she shares her amazing and inspiring story.

I’m excited to share with you these bits from our interview:

• How her basketball career started and her rollercoaster journey from Slovenia to New York, and how she started her own business
• The impact motherhood has had on her day to day life and how having a second child changed her view on being an entrepreneur
• Sara’s definitions of success and what it means to her
• What she wished she knew sooner and how commitment became a powerful tool in growing her business faster
• Sara’s tips on investment: where and how to get started investing in your business for maximum return on investment
• What she does to stay on top of her game and how she manages to keep up with her kids’ activities
• The biggest struggle she faced, how she overcame it, and lesson/s it taught her

To make sure you never miss an episode,

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

Feb 6, 2017

For the full show notes go to: http://marianacruiz.com/s2e04

In this episode, I show you how I use the power of manifesting clients in my business. This was a topic that came at the request of one of my clients and I wanted to share with you.

Stay tuned and learn more about:

• The techniques for manifesting clients
• How to be open to receiving payments and clients
• How to shift your focus and escape from limiting beliefs and negative thoughts
• Visualization: seeing yourself working with a client/s and growing your business and how this attracts those things to you.
• What an upper limit problem is and my ways of break away from it

To make sure you never miss an episode,

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

Jan 30, 2017

For the full show notes go to: http://marianacruiz.com/s2e03

Today, I have Gretchen Mall on the show. She is a sales strategist, a founder of the 6 Figure Business Bombshells, and an all-around badass lady.

In this episode, we talk about: • What she does, how she got started in online business, and how her experience in corporate sales led her to jump into entrepreneurship
• Effective communication and Gretchen’s other tips for sales
• How being a mom has impacted her business and how big of a difference it makes from being unable to manage time under her own terms
• What she wished she knew sooner in her business
• Gretchen’s secret to staying on top of her game and why how you can easily incorporate it into your life
• Her biggest struggle, how it affected her, how she overcame it, and how it made her grow
• How to make selling fun and finding the right clients
• Gretchen's piece of advice: get out of your own way and don't settle for someone else's version of success.

 

To make sure you never miss an episode, 

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

Jan 23, 2017

For the full show notes go to: http://marianacruiz.com/s2e02

Our guest for this episode is my friend, Jessica Eley. She is a personal development coach who helps moms to deal with the personal side of life so that it doesn’t interfere with business. She is also a mom of three kids.

In our conversation, we’ve covered:

• How she started personal development coaching and how it made an impact not only in her life but others as well
• What her day-to-day life as a mom and coach is like
• Jessica’s own definition of success and its connection to her priorities
• Jessica's twenty-minute jumpstart: the cure for someone who loses touch
• Having a life inside and outside motherhood
• What she wished she knew sooner and what is really more important in business
• What she does to stay on top of her game
• What are the challenges she faced and what she did to overcome them
• Her advice to moms who are just starting out and want to take their business to the next level

Resources mentioned:
Jessicaeley.com
Jessicaeley.com/morningjumpstart

To make sure you never miss an episode, 

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

Jan 16, 2017

For the full show notes go to: http://marianacruiz.com/s2e01

On our first episode of the second season, I talk about something I see a lot of people are struggling with: comparisonitis.

Digging into comparisonitis, here’s an overview of what you are going to listen to in this episode:

  • What is comparisonitis?
  • Why is comparisonitis fatal in your business?
  • Creating a journal of your experiences: self-values you can bring to the table
  • Tips for overcoming comparisonitis:
    1. Focus on your why and have that why be bigger than you
    2. Completely remove the people that can trigger you and heal the reason that they’re triggering you
    3. Keep yourself busy
    4. Realize that the grass is not always greener on the other side
    5. Do your mindset practice

To make sure you never miss an episode, 

Subscribe in iTunes >> https://itunes.apple.com/us/podcast/mom-entrepreneur-success-podcast/id1160439444?mt=2&ls=1
Subscribe on Android >> http://www.subscribeonandroid.com/marianacruiz.libsyn.com/rss

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